1. Collection of personal information
Devil's River Fly Shop collects certain personal information when you:

• Make a reservation or a purchase

• Fill out a form (contact, newsletter, etc.)

• Browse our website

• Contact us

The information may include:

• First and last name

• Email address

• Phone number

• Mailing address

• Payment information (securely processed by third parties)

• Any other information you choose to provide to us

2. Use of information
The information collected is used for:

• Processing your orders and reservations

• To contact you regarding your purchases or services

• To provide efficient customer service

• Improve your user experience

• Sending marketing communications (if you have consented)

• Comply with our legal obligations

3. Consent
By providing your personal information, you consent to its collection and use in accordance with this policy.
You can withdraw your consent at any time by contacting us.
4. Information Sharing
Devil's River Fly Shop does not sell your personal information.
However, we may share them with third parties in the following cases:

• Service providers (payment, delivery, web hosting)

• Legal or regulatory obligations

• Protection of our rights or our security

These third parties are required to protect your information.
5. Data Security
We implement appropriate security measures to protect your information:

• Secure payment platforms

• Restricted access to data

• Digital security protocols

However, no system is completely secure, and we cannot guarantee absolute security.
6. Cookies and similar technologies
Our site may use cookies for:

• Improve your browsing experience

• Analyze website traffic

• Personalize the content

You can change your browser settings to refuse cookies.
7. Data retention
We retain your personal information only for as long as necessary:

• To achieve the objectives described

• To comply with our legal obligations

8. Your rights
In accordance with applicable laws (particularly in Quebec – Law 25), you have the right to:

• Access your personal information

• Request a correction

• Withdraw your consent

• Request the deletion of your data (in certain cases)

9. External Links
Our site may contain links to other sites.
We are not responsible for their privacy practices.
10. Person responsible for the protection of personal information
For any questions or requests regarding this policy:
Devil's River Fly Shop

11. Policy changes
Devil's River Fly Shop reserves the right to modify this policy at any time.
The changes will be published on this page along with the update date.